Zynga (A) Case Solution

This Case is about GROWTH STRATEGY

PUBLICATION DATE: February 25, 2010 PRODUCT #: 710464-HCB-ENG

In the month of January 2010 Mark Pincus is choosing the best ways to double the variety of Zynga online games’ gamers to 500 million without compromising success. These enthusiastic development strategies needed modifications to item, business method, and client acquisition and retention. With regard to item Pincus had to choose to buy developing the effective online games or establish brand-new video games. With regard to business technique, Pincus needed to select whether each video game must contend by itself, or compel every online game to construct performances that support other Zynga video games too. To guarantee consumer acquisition and retention Pincus dealt with the option in between growing dedication to Facebook or establishing its own distribution channels.

Zynga (A) Case Solution & Answer


Zynga (A) Case Solution
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