Zopa.com: From a Hot Idea to an Established Market Player? Case Solution

This Case is about DISRUPTIVE INNOVATION, FINANCIAL MANAGEMENT, INTERNET, MARKETING, PRODUCT DEVELOPMENT

PUBLICATION DATE: August 15, 2014 PRODUCT #: ES1541-PDF-ENG

Established in early 2005, Zopa is a peer to peer on-line brokerage that couples British residents who would like to give with people who would like to borrow.

The organization represents a fresh business model in the retail financial services sector, and since Zopa isn’t technically a bank and will not give itself to money, the capital requirements are comparatively modest. The case scenario provides a bird’s eye view of Zopa, a worth innovator, has developed a differentiated status in the marketplace via an innovative business model.

This case enables pupils to create an excellent grasp of the components of a value invention and technologies hold the possibility to shake up an established industry structure’s key players and it. Eventually, the case could be utilized to deal with the issue of revolutionary new business models should be responded to by incumbent companies.

Zopa.com: From a Hot Idea to an Established Market Player? Case Solution
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