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Zoosk: Pivoting to Win the Dating Game Case Solution & Answer

Alex Mehr and Shayan Zadeh Zoosk founded in 2007 and in 2012, the company achieved more than $ 100 million in revenue. Zoosk The case study provides an overview of the short history of the company, with particular attention to the creation of the company and its growth. The purpose of the key case study is to teach students to analyze the strategy of market penetration and begin to discuss the possibility of beginning to turn as one of its success factors. Employers (and students) are often unaware of the many decisions to be taken in order to go to market with your product or service. What are these decisions and how a company can identify and organize? Above all, the strategy to market a new business is not static, as seen in the case of Zoosk. The backdrop of social media and the opening of the Facebook platform to be a particularly rich case featuring several opportunities to discuss the different options that any business startup.
by
Naeem Zafar
Source: UCB – Haas School of Business
11 pages.
Date Posted: February 10, 2013. Prod #: B5768-PDF-ENG
Zoosk: rotating solution to win the case Dating Game

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