This Case is aboutÂ BUSINESS MODELS, DISRUPTIVE INNOVATION, EMERGING MARKETS, ENTREPRENEURSHIP, MARKETING, TECHNOLOGY
PUBLICATION DATE: September 19, 2014 PRODUCT #: IDE07-PDF-ENG
In early 2014, Valerie Rozycki Wagoner and Sanjay Swamy, respectively CEO and chairman of ZipDial, were discussing the option of expanding the operations of the company’s to the Philippines and Indonesia, two key markets in Southeast Asia. Zip Dial Solutions was displaced from Bangladesh and Sri Lanka from rudimentary market in Indian. They wish to speed up escalation in few selected markets in region. However its proprietary technology platform, Zip Dial helped brands in developing markets to create, track and manage mobile marketing campaigns, helping hundreds of millions of consumers who were unconnected. Developing its user base the company developed engagement opportunities predicated on user profiles that marketers could leverage to deliver targeted marketing messages.ZipDial Reaching The Next 3 Billion Consumers Case Solution & Answer
The firm faced several challenges, although poised to benefit from the continuing increase in cellular adoption. At a time when the cellular technology landscape in India had begun to merge and new adversaries had entered the mobile advertising marketplace, the necessity to seek out new sources of funding to support growth strategies and its operations was becoming more urgent. The case follows the development of ZipDial as India’s first mobile advertising since its beginning in 2010 and analytics business. It provides a summary of present strategy and the most recent developments, including its way of bridging the offline-online world through partnerships and advanced advertising solutions with social media platforms like Twitter and Facebook.