Zipcar is a start-up organized around the idea of ​​”sharing” car usage by a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a developed shortly before the release of the version of the company as well as data from the first months of operation. It asked students to analyze the underlying economics and business model for the company and to find out how these hypotheses argue that the company is actually deployed.
by
Myra M. Hart,
Michael J. Roberts,
Julia D. Stevens
Source: HBS Premier Case Collection
20 pages.
Date Posted: January 13, 2003. Prod #: 803096-PDF-ENG
Zipcar: Refining the Business Case Solution Model
Related Case Solutions:
Cambridge Cooling Systems: Global Operations Strategy
ZARA: FAST FASHION
Why Become a Case Study Solution?
Wolters Brewery (B): Traditions for the Future
Transitions Asia: Managing Across Cultures
Evergreen Enhancement
When a Pandemic Hits: Treading H2O and the Possible Pox (B)
Desso (A): A Cradle-To-Cradle Business Model
Honey Care Africa (B): Opportunity Knocks
Demand Media