Zipcar: Refining the Business Model Case Solution

Zipcar is a start-up organized around the idea of ​​”sharing” car usage by a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a developed shortly before the release of the version of the company as well as data from the first months of operation. It asked students to analyze the underlying economics and business model for the company and to find out how these hypotheses argue that the company is actually deployed.
Myra M. Hart,
Michael J. Roberts,
Julia D. Stevens
Source: HBS Premier Case Collection
20 pages.
Date Posted: January 13, 2003. Prod #: 803096-PDF-ENG
Zipcar: Refining the Business Case Solution Model

Zipcar: Refining the Business Model Case Solution
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