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ZARA: Fast Fashion Case Solution & Answer

Focuses on Inditex, a clothing store in Spain, which has launched an extremely fast response system for its ZARA chain. Instead of providing one month before the season starts what women want to wear, ZARA observes what sells and what does not, and continuously adjusts what it produces and markets on this basis. Powered by ZARA’s success, Inditex has increased in 39 countries, making it one of the world’s most complete retail. But in 2002, faces important questions about future growth.
by
Pankaj Ghemawat,
José Luis Nueno
Source: Harvard Business School
35 pages.
Publication Date: April 1, 2003. Prod #: 703497-PDF-ENG
ZARA: Fast Fashion Case Solution

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