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Zappos.com (B): Strategy Powered by Culture and People Case Solution & Answer

The case examines how the strategy as an innovative online retailer Zappos Shoes was designed and executed. Two cases (A) and (B), and a note of instruction are provided. Each case is accompanied by a document box to display video in the classroom. case of video and slide show lectures is available for instructors www.blueoceanstrategy.com.
by
W. Chan Kim
Oh Young Koo,
Renee A. Mauborgne
Source: Insead
3 pages.
Date Posted: February 25, 2013. Prod #: INS260-PDF-ENG
Zappos.com (B): Strategy Developed by Culture and Popular Case Solution

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