The case examines how the strategy as an innovative online retailer Zappos Shoes was designed and executed. Two cases (A) and (B), and a note of instruction are provided. Each case is accompanied by a document box to display video in the classroom. case of video and slide show lectures is available for instructors www.blueoceanstrategy.com.
by
W. Chan Kim
Oh Young Koo,
Renee A. Mauborgne
Source: Insead
3 pages.
Date Posted: February 25, 2013. Prod #: INS260-PDF-ENG
Zappos.com (B): Strategy Developed by Culture and Popular Case Solution
Related Case Solutions:
Skype in the Voice-over-IP Industry: Commercially Viable Blue Ocean
Tupelo Medical: Managing Price Erosion
Marissa Mayer at Google
Fly Ash Brick Project: Feasibility Study Using CVP Analysis
Ecovative Design LLC: Biological Materials Startup
Canadian Tire: Business Intelligence in 2006
OrganJet and GuardianWings
Elizabeths Country Wares
Assured Guaranty
An Inside View of IBMs Innovation Jam