A young businessman with a passion for cinema has moved to Los Angeles and started his own film production. The film, titled “Movin ‘In”, had many ingredients of a hit movie. There was an international cast of talent and renown high value of the production rate, and a nice story. However, he soon realized that these are not the only factors necessary for a successful film. After years of hard work and an investment of about $ 1 million, the contractor could not find someone to distribute your film. At the time of the incident, it was difficult to get distribution because there were more movies in the market than ever. Historically, it took more effort to make an independent film, and the distribution was easier to obtain. When the digital revolution began, the market was flooded with more independent films that distributors could handle. In 2001, independent films are a commodity and DVD distribution agreements were plentiful, but the theatrical distribution was almost impossible to obtain because there were more independent than barrier films to put on. The case considers the many challenges faced by all entrepreneurs, as conflicts of leadership, management and personality, as well as specific to the film industry.
by
David T. A. Wesley,
Chris Robertson
Source: Ivey Publishing
17 pages.
Date Posted: February 26, 2010. Prod #: 909M87-PDF-ENG
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