Yushan Bicycles: Learning to Ride Abroad  Case Solution

This case is about  GLOBAL BUSINESS

PUBLICATION DATE: April 21, 2017

Yushan Bicycles, one of Taiwan’s leading bike makers, is working toward a worldwide growth method by increasing need for its variety of electrical and standard bicycles and by moving its item mix towards higher-margin designs offered through specialized bike retail stores. The Yushan case was particularly established for worldwide management and global service courses, however it can likewise be utilized in competitive technique, business method, and basic management programs.

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