Yogurt Mamas: Probiotics in Tanzania Case Solution & Answer

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This Case is about ENTREPRENEURIAL MANAGEMENT, GROWTH STRATEGY, MARKETING, ORGANIZATIONAL STRUCTURE

PUBLICATION DATE: June 22, 2009 PRODUCT #: 909M51-PDF-ENG

The case exemplifies a grassroots business path to self sufficiency in a subsistence marketplace circumstance. It investigates the slow development of a business model with powerful pro-societal mandates (pro-health, pro-girls) and requests which increase alternatives may finest marry profitability and positive societal change. The Mwanza-based Yogurt Mamas emerge with an exciting new technology, and capital from Western donors; as entrepreneurial role models inside their communities, they appear set on their way to success. Yet closeup investigations show several great issues, including clarity of functions and duties, patent limitations, kitchen possession, food safety and quality concerns, capital sufficiency and accountability concerns among others. Yet, as the job financing winds down, company problems come to the fore. The case asks students to critically examine the hurdles to profitability and propose options that are working to scaling up the enterprise. If the Yogurt Mamas cannot locate an appealing and viable increase choice, the associates will need to contemplate enterprise conclusion after the grant funding comes to a conclusion, or consider alternative exit options, including partnerships or business models that are next.