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Yammer (A) Case Solution & Answer

In spring 2012, Yammer was on track to become a successful independent company. Yammer has been a leading enterprise social networking (ESN), providing companies a private social network where employees can work safely and efficiently. However, later this year, Microsoft executives have come unexpectedly with an offer to acquire Yammer for $ 1.2 billion and Yammer integrated into Microsoft Office Division. Integration with Microsoft would have a profound effect on the scalability of Yammer, software development and organizational culture. David Sacks, CEO of Yammer, discussed the challenges and opportunities related to competition, products and culture in the minds of the offer on the table.
by
Mikolaj Piskorski January
Kerry Herman,
Aaron Smith
Source: Harvard Business School
25 pages.
May 14 2013: release date. Prod #: 713407-PDF-ENG
Yammer (A) Case Solution

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