caseism

Yahoo!: Pricing Search Engine Advertising Case Solution & Answer

Yahoo!: Pricing Search Engine Advertising Case Solution

This case is about Leadership & Organisations

published: 03 Jan 2006

Abstract:

The primary concentration is on search engine marketing, one of the most essential income sources for Yahoo. The market, Yahoo’s pricing techniques and obstacles are explained.

Pedagogical Goals:

This case intends to present individuals to a number of pricing and earnings management principles: developing a profits design, client division, item style, bundling and pricing. Among the crucial emerging ideas is chance cost-based pricing. The case can likewise be utilized to go over media ranking procedures (CPM vs. pay-per-click) and B2B pricing techniques, like auctions and agreements.

Share This

LOOK FOR A FREE CASE STUDY SOLUTION

JUST REGISTER NOW AND GET 50% OFF ON EACH CASE STUDY