Yahoo!: Pricing Search Engine Advertising Case Solution
This case is about Leadership & Organisations
published: 03 Jan 2006
The primary concentration is on search engine marketing, one of the most essential income sources for Yahoo. The market, Yahoo’s pricing techniques and obstacles are explained.
This case intends to present individuals to a number of pricing and earnings management principles: developing a profits design, client division, item style, bundling and pricing. Among the crucial emerging ideas is chance cost-based pricing. The case can likewise be utilized to go over media ranking procedures (CPM vs. pay-per-click) and B2B pricing techniques, like auctions and agreements.