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Xiamen Honda 4S Shop Case Solution & Answer

Based on the model of car sales in mainland China, the business case describes the current situation of Xiamen Honda 4S Shop sales, marketing and management strategy. It focuses on the dilemma faced by the CEO of the company – If you plan to implement the proposed sales department provide lifelong care of the car for customers who bought auto insurance company. Deeper problems of marketing management also arise, such as how to allocate marketing resources, how to evaluate the marketing plan and its performance and how to increase the value of the company when better value to customers is provided. This case can be used in marketing management for MBA students and seniors. It provides an opportunity to discuss issues of customer lifetime value and marketing budget management.
by
Lin Guo,
Wang Zifeng
Source: Ivey Publishing
17 pages.
Release Date: December 20, 2012. Prod #: W12406-PDF-ENG
Xiamen Honda 4S Shop Case Solution

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