Chairman Wilkerson, facing declining profits, trying to understand why the company is facing stiff price competition in a row while being able to raise prices without competitive response in another line of products. The controller provides the company to develop a cost model for activity to better understand the different demands that each product downstream resources and organizational support. A new version of an earlier case.
by
Robert S. Kaplan
Source: HBS Premier Case Collection
4 pages.
Release Date: March 7, 2001. Prod #: 101092-PDF-ENG
Solution if Wilkerson Co.
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