This Case is about INNOVATION, MANAGING ORGANIZATIONS, TECHNOLOGY

PUBLICATION DATE: October 01, 2009 PRODUCT #: SMR332-HCB-ENG

Successful initiation – the type that results in gains and customer participation – is difficult and uncommon to reach, or so one might conclude from discovering the effects of many companies’innovation attempts.

Some have attempted investing intensively in development and research. But the writer above a certain minimal amount, there’s usually no correlation between R&D spending and monetary metrics such as revenue or gain increase that lately examined public companies representing nearly 60% of worldwide R&D costs. For many businesses, developing new products is hit or miss. But according to the research of the writer, successful innovation isn’t magic. It comes from cautious attention to a few standards that are significant.

The ROI2 strategy is founded on a chain of invention studies conducted with firms in the consumer products, health care and chemical industries during the previous seven years. To become successful, a business must diagnose capacities and its invention practices. The analysis can be very distinct from one business to the next, which is why embracing business standards does not work. This curve lets businesses plot yearly spending on innovation endeavors against the monetary returns from those jobs -and “solve for increase.”

Which Innovation Efforts Will Pay Case Solution
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