When Strategy Pales: Lessons from the Department Store Industry Case Solution

The traditional department stores was clearly the center of retail activity in cities and small towns in the United States during the first half of the 20th century. However, in the late 1970s and beyond, the department store industry began to experience financial problems, and serious questions are being raised as to whether his death was imminent. This article describes the evolution of the industry describes and explores some of the underlying dynamics of changes in the retail sector, including the emergence of new alternative formats, such as discount stores and category killers distribution. This study also examines the main strategies used by large traditional stores, with reference to the new life cycle models in the industry and a framework for strategic positioning. Of particular interest is the discussion: it was the traditional department stores have been “locked” on a downward path? How effective are the strategies to combat the decline of the industry? And what were and are repositioning options available to traditional department stores?
by
Homer H. Johnson,
Sung Min Kim
Source: Business Horizons
11 pages.
Date Posted: November 15, 2009. Prod #: BH360-PDF-ENG
When Blades Strategy: Lessons from the settlement of cases Department Store Industry

When Strategy Pales: Lessons from the Department Store Industry Case Solution
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