Rational and analytical methods that are adapted to the creation and implementation strategy can work for the creation of value of traditional hierarchically structured organizations are operating in stable environments. However, when the basis of competition changes the characteristics of the product experience provided by a network of participants acting independently on a complex market environment and rapidly changing approaches based on command and control does not work. For the purpose of this chaos and gain more control over success, based on reason alone strategy is not enough to inspire action in others. To understand what is needed to make the strategy effective in such circumstances, this paper shows how the British Royal Marines in partnership with more than a dozen different stakeholders, has developed a new set of war to influence adaptation policy change in Afghanistan. It also demonstrates the broad applicability of this strategic approach.
by
Arnoud Franken,
Harry Thomsett
Source: California Management Review
27 pages.
Release: May 1, 2013. Prod #: CMR531-PDF-ENG
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