This Case is about BUSINESS MODELS

PUBLICATION DATE: February 19, 2016 PRODUCT #: CMR612-PDF-ENG

The growth of crowdfunding raises two related questions: how should present platforms enlarge and what kind of stage suits each job? The answer lies in examining the subject of crowdfunding to four particular issues: gatekeeping, coordination, inexperience and patronage as a remedy. Using an inductive investigation of the greatest U.S. websites, this article identifies the variety of issues crowdfunding addresses and their operation to date. Attempts to use crowdfunding to prepare or to create recurring earnings are successful, although Crowdfunding triumphs in raising cash within and across networks.

What Problems Does Crowdfunding Solve Case Solution
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