Summary is long.
by
David R. Bell,
Jeonghye Choi,
Leonard Lodish
Source: MIT Sloan Management Review
7 pages.
Publication Date: October 1, 2012. Prod #: SMR432-PDF-ENG
What matters most in Case of Internet commerce solution
Related Case Solutions:
Green Retailing: Factors for Success
Success Built to Last: Creating a Life That Matters
Recreating the US Car Retailing Industry (A)
Infibeam Internet Retailing
Infibeam Internet Retailing
Family Matters at ProLab
Green IT Matters at Wipro Ltd.
Design Matters for Management
Why Customer Participation Matters
Family Matters at ProLab