This Case is aboutÂ COMPETITIVE STRATEGY
PUBLICATION DATE: March 15, 2013 PRODUCT #: BH523-PDF-ENG
The catastrophic events of 2011– a nuclear mishap as well as an earthquake, a leading accounting scandal at a well known firm, and an uncommon current account deficit–have brought Japan back into the international news. Although other nations in Asia and China have grown quicker and got greater interest in the past decade, Japan continues to be an important company player. Japan has the world’s third-biggest market and is home to a lot of major corporations, leading edge technology, knowhow that is working, as well as powerful currency. A number of our beliefs about the state stay frozen in the early 1990s, when Japanese direction proved to be a hot issue and Japanese companies seemed invincible while much about Japan looks recognizable. Japan deserves an upgraded understanding, and though has changed considerably since that time.