This Case is about COMPETITIVE STRATEGY
PUBLICATION DATE: December 10, 2012 PRODUCT #: HK1001-HCB-ENGWebOrganic Creating a Blue Ocean for a Social Cause Case Solution
On a mission to give “hope, opportunity and alternative” to underprivileged pupils, Erwin Huang began the social business WebOrganic to sell quality computers and internet services to pupils at below-market costs. In its first year of operation, the firm had already served more than 7,000 low income families, and had grown from being a technology vendor to becoming a supplier of a full fledged service encompassing the online wisdom. Now entering WebOrganic continues to face opposition from teachers and parents in e-learning adoption as it introduces its merchandise mix and tablet computers. It investigates notions pertaining to the layout and performance of a blue ocean strategy; including the four activities framework such issues such worth invention and tipping point direction. The case also touches on theories of social entrepreneurship and tactical relationship management.