Web Analytics Of Quality Alloys Case Solution & Answer

Introduction

Quality Alloys, Inc. is an alloy distributing small scale industry with an annual sales of $75 million. The refractory alloys are used to manufacture aircraft turbine engines and furnaces. The small companies that are involved in making parts out of the alloys are the general customers of QA Inc. The company makes sure to deliver the products on the same day or day after and only sells in small quantities. Previously the company only advertised through direct mails or in trade magazines, however, now it is planning to develop its own website.

Problem Statement

Though, the QA, Inc. website could gather huge data but couldn’t measure the success. Like most of the B2B websites, QA website was without a shopping cart, creating challenges in completing the tasks. The website design didn’t allow the company to directly connect with the visitors. Now, before proceeding with the investment, QA wanted to know the number of people visiting their website. Furthermore, without knowing if the customers actually got interested in the product or whether the interest actually translated into sales, the company couldn’t continue with the initiation of the website.

Situation Analysis

QA, Inc. capitalizes on its strengths to get the maximum profitability. Then, the weaknesses create hindrance while progressing forward therefore, the company’s management has to erase off their weaknesses. Furthermore, the opportunities have to be grabbed by both hands to further gain control of the market share. The threats push back the company and may deviate the potential visitors from the website. The following SWOT analysis maps the QA, Inc.’s situation with authority

The distributed alloys had the quality to withstand high temperature making it attractive to various small companies. The other factor that set the firm apart was its quick delivery time. The alloy was cut into different sizes as per the customers’ preference. The suppliers were selected on the basis of different production grades and their reliability. The newly developed website of QA, Inc. couldn’t measure the number of visitors. Although, the company had heaps of data but there was no way to know the interest of visitors. Moreover, a single purchase wouldn’t made it possible for the firm to predict the future sales. The B2B website didn’t allow the owners to connect with the visitors. QA. Inc., owners analysed that they were missing out on lots of potential customers that could have been reached by a website. By extending the marketing reach the company expected to generate higher sales. (Quality & integrity over 90 years, n.d.)The initial threat came from the other competitors that were in the same line of business. Increased tax on extraction of raw material would mean an increased prices for the alloy………………

 

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