In 2005, a group of Hong Kong and China leading agencies advertising executives and marketing around the world have decided the advertising industry in China was ripe for a new model so, in October of this year, he quit their jobs to start the WE Marketing Group. We were the first to offer a combination of local knowledge and experience in international brand management. Based on these strengths, the booming business. They were offered more business than they could handle, and its first year had managed to land many big accounts. Simultaneously, the leaders sought in the future. They were aware that a number of social trends were about to change the face of the industry]. Faced with limited resources, our leaders have had to make a decision. If the company continues to grow from their strengths and strengthen their position in space of more traditional advertising and marketing? Or should navigate uncharted waters entering new areas?
by
Ali Farhoomand,
Kineta Hung,
Thanks Loo
Source: University of Hong Kong
13 pages.
Release: September 25, 2007. Prod #: HKU734-PDF-ENG
WE Marketing Group: Building a Global Marketing and Communications Solution Company China
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