This Case is about MARKETING
PUBLICATION DATE: July 05, 2012 PRODUCT #: W12145-PDF-ENGWarner Bros. Pictures The Harry Potter Dilemma Case Solution
This case as well as the Paramount Pictures: The Transformers Dilemma case are set in December 2010 and signify business advisors thinking about the best way to promote the last episodes of really successful film franchises. Both Warner Bros. Pictures and Paramount Pictures would like to promote their film to attain the best gross income (i.e. box office ticket sales). Each firm must consider the scheduling of the other players in the marketplace. The instances also cope with changes in the movie industry. Included in these are the growth of the value of franchise films as well as the amount of 3D pictures.