Warner Bros. Entertainment, Chinese Version Case Solution

This Case is about FINANCIAL MANAGEMENT, MANAGING UNCERTAINTY, PROJECT MANAGEMENT, RISK MANAGEMENT

PUBLICATION DATE: September 08, 2014 PRODUCT #: 615C03-PDF-CHI

Warner Bros. Entertainment, Chinese Version Case Solution

This case scenario analyzes the procedure evaluated by a leading motion picture studio to improve and choose movie projects. Warner Bros.’ strategy would be to focus its efforts on a few important “event” movies (i.e., movies with the possibility to create gross box office receipts of $300 million or more). This strategy–which has worked for the last two years–entails dangers. The studio is currently asking how it can better handle these threats and, particularly, the way that it is able to ameliorate its chances of achievements.

Warner Bros. Entertainment, Chinese Version Case Solution
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