This Case is about FINANCIAL MANAGEMENT, MANAGING UNCERTAINTY, PROJECT MANAGEMENT, RISK MANAGEMENT
PUBLICATION DATE: September 08, 2014 PRODUCT #: 615C03-PDF-CHIWarner Bros. Entertainment, Chinese Version Case Solution
This case scenario analyzes the procedure evaluated by a leading motion picture studio to improve and choose movie projects. Warner Bros.’ strategy would be to focus its efforts on a few important “event” movies (i.e., movies with the possibility to create gross box office receipts of $300 million or more). This strategy–which has worked for the last two years–entails dangers. The studio is currently asking how it can better handle these threats and, particularly, the way that it is able to ameliorate its chances of achievements.