Warner Bros. Entertainment Case Solution

Examine the process used by a major studio film to develop and select film projects. Warner Bros. strategy is to focus on a small number of great films “events” (ie, films with the potential to generate gross takings of $ 300 million or more). This strategy – which has worked for the past two years – is risky. The study is now asking how they can better manage these risks, and in particular, how it can improve your chances of success.
Gary P. Pisano,
Alison Berkley Wagonfeld
Source: Harvard Business School
23 pages.
Release Date: November 3, 2009. Prod #: 610036-PDF-ENG
Warner Bros. Case Solution

Warner Bros. Entertainment Case Solution
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