Warner Bros. Entertainment Case Solution

Examine the process used by a major studio film to develop and select film projects. Warner Bros. strategy is to focus on a small number of great films “events” (ie, films with the potential to generate gross takings of $ 300 million or more). This strategy – which has worked for the past two years – is risky. The study is now asking how they can better manage these risks, and in particular, how it can improve your chances of success.
by
Gary P. Pisano,
Alison Berkley Wagonfeld
Source: Harvard Business School
23 pages.
Release Date: November 3, 2009. Prod #: 610036-PDF-ENG
Warner Bros. Case Solution

Warner Bros. Entertainment Case Solution
Share This