This Case is about GLOBAL STRATEGY, GLOBALIZATION

PUBLICATION DATE: February 26, 2008 PRODUCT #: 314C15-PDF-CHI

With a nearly forty-year history as a company in China, the Wanxiang Group has browsed through the distinct political and economical changes in China to develop into a comprehensive company conglomerate, and to triumph as an international leader in the auto parts sector. Starting in 1994, when it first began its operations in America, Wanxiang started to enlarge its function as a components provider into a discerning acquirer of distressed firms in the U.S. While acquisition was seen by it as an exciting means for increase, business strategy at its Hangzhou, China headquarters additionally contained vertical integration with a target of developing a full on electric car. Were interchangeable or these two aims divergent: exclusive or mutually supporting?

Share This