WALTER MEIER: JET INTERNATIONAL EXPANSION Case Solution & Answer

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Specifically, he identified Brazil as an attractive new market for expansion. Success depends on developing the right strategy for market penetration. Distribution strategy Greenfield owned enterprise 2) a partnership with a major distributor in Brazil 3) acquiring or forming a joint venture (JV) with 1): To this end, four options were identified entry into foreign markets a Brazilian distribution tools 4) acquiring or forming a joint venture with a Brazilian tool manufacturer. Quackenbos sell a strategic vision for growth has not been significant resources – a challenge for a medium-sized player in a full range of regional and national market competitors. Based on what was going to propose, in the context of a soft industrial environment, the global economic recession, the management team of Walter Meier question the validity of the expansion in new markets, the attractiveness of Latin America, and in particular the benefits of entering the emerging Brazil. For basic information about the company and the markets and competition in each of the machines for working wood and metal is provided. International expansion aspirations Walter Meier are described, and the process of identifying Brazil as a new market for expansion is explained. The event concludes with the question that is causing the entry into foreign markets that work best for the way Walter Meier Brazil. 10 minutes of additional video interview is also available. This film chronicles Doug Quackenbos perspective on the opportunities and challenges of international business development for a medium size, the way market information is collected and managed by the uncertainty, and providing Walter Meier in Latin America and Brazil . Learning Objectives:
by
Martin Roth,
Dominique Turpin
Source: IMD
17 pages.
Release: June 17, 2013. Prod #: IMD629-PDF-ENG
WALTER MEIER: JET INTERNATIONAL EXPANSION Case Solution