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Volvo and Geely Case Solution & Answer

In 2010, Zhejiang Geely Holding Group Co. (Geely Holding) acquired Volvo from Ford Motor Company. In early 2011, many questions remain about the Volvo strategy and integration plan for the long-term acquisition. With the acquisition of Volvo, Geely Holding has gained access to a worldwide network of distributors, sophisticated automotive technology and management expertise. The successful integration of Volvo Geely Holding could help improve their own line of cars for global markets and Geely’s position as a unique brand in the highly competitive automotive industry in China. The address of the new Volvo has announced that its goal was more than double global sales by 2020, with half the volume of sales in China. The company also intends to expand the production of Volvo in China and the development of a new luxury car for the Chinese market. Take a piece of growth terms, Volvo would have to address various issues such as the future of the Volvo brand, the integration between European and Chinese organizations, and the relationship between the company based automaker Geely China and the world economy Volvo Company.
by
Andrew Inkpen,
Michael Moffett
Source: Thunderbird School of Global Management
18 pages.
Publication Date: October 1, 2013. Prod #: TB0319-PDF-ENG
Volvo and Geely Case Solution

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