Vibhava Chemicals: Pursuit of a Cleaner Space Case Solution & Answer

In April 2011, Vithal Gambhir, director of marketing of chemicals vibhava (vibhava), a leading business and black phenyl category workers cleaning the house market (HCA) Project in Southern India faces a marketing challenge . A number of multinational corporation (MNC) More brands in the emerging new category of special cleaners have narrowed since Vibhava traditional class black phenyl 50 percent over the previous eight years. The multinational marketing efforts have also led to a gradual transformation of market expansion and segmentation of HCA in terms of applications (eg, cleaning products, floor cleaning products and toiletries) and benefits (eg , disinfection, cleaning and deodorization). As a result, the leading brand Vibhava black disinfectant phenyl “Black Belt” began to lose ground in the market. Vibhava was successfully responded to the reduction of the ozone layer by introducing pine oil cleaner land based on 2003. Positioned as an herbal, organic, floor cleaner deodorizer, ozone has managed to keep away from Domex, the first brand of floor cleaner disinfection MNC, but during the last two years had been available in Domex many variations to serve a large number of segments and the market became flooded with two Indian brands and established MNC. While selling ozone has increased in absolute terms, the proportion of Vibhava in cleaning the growth of the housing market has fallen 25 percent in a market mainly traditional products in the 1990s to 11 percent the market became in 2010. Gambhir now face the enormous challenge of meeting ambitious sales target INR1 billion for 2011/12, which was double the previous year’s sales.
by
N Ramesh,
N. Barnabé
Source: Ivey Publishing
15 pages.
Date Posted: April 12, 2012. Prod #: W12904-PDF-ENG
Vibhava chemistry: in search of a space case cleaning solution

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