This Case is aboutÂ FINANCIAL MANAGEMENT, MARKETING
PUBLICATION DATE: October 29, 2013 PRODUCT #: E482C-PDF-ENGVC Decision-Making in India Aavishkaar and Milk Mantra (C) Case Solution
The case profiles the character, Vineet Rai, managing associate of Aavishkaar Venture Management Services (an Indian, early stage VC firm using a concentration on rural, underserved areas and sectors), as he debate whether to make a follow on investment in a portfolio company, Milk Mantra. The case offers a renewed Aavishkaar’s fundraising efforts to date (upgrading Case B), and then offers a summary of the occasions at Milk Mantra since Aavishkaar’s first investment (profiled in Case A). Given that upgrading at Milk Mantra is a mixed bag, the case raises the question as to whether it is rewarding for Aavishkaar to raise its investment in and exposure to Milk Mantra.