VC Decision-Making in India: Aavishkaar and Milk Mantra (C) Case Solution & Answer

This Case is about FINANCIAL MANAGEMENT, MARKETING

PUBLICATION DATE: October 29, 2013 PRODUCT #: E482C-PDF-ENG

The case profiles the character, Vineet Rai, managing associate of Aavishkaar Venture Management Services (an Indian, early stage VC firm using a concentration on rural, underserved areas and sectors), as he debate whether to make a follow on investment in a portfolio company, Milk Mantra. The case offers a renewed Aavishkaar’s fundraising efforts to date (upgrading Case B), and then offers a summary of the occasions at Milk Mantra since Aavishkaar’s first investment (profiled in Case A). Given that upgrading at Milk Mantra is a mixed bag, the case raises the question as to whether it is rewarding for Aavishkaar to raise its investment in and exposure to Milk Mantra.

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