Value Creation Architectures and Competitive Advantage: Lessons from the European Automobile Industry Case Solution

In many areas, the process of disintegration have radically changed the overall industry structure and organization of processes and actors creating value. Systems highly integrated production and distribution were replaced by decentralized organization architectures. In this paper the concept of value creation architectures, a term that describes the structure and relationships of all value-added activities that are carried out by different actors and companies to market a product or service in the market is presented . Analysis of business firms tend to neglect the relationship between competitive advantage and the architecture of the value creation. This article examines how the different architectures of value creation affect the competitiveness of individual companies. The new concept is illustrated with a detailed study of the European car industry.
by
Helmut Dietl,
Susanne Royer,
Uwe Stratmann
Source: California Management Review
26 pages.
Release: May 1, 2009. Prod #: CMR426-PDF-ENG
Architectures Creating value and competitive advantage: Lessons from Case solution of European automotive industry

Value Creation Architectures and Competitive Advantage: Lessons from the European Automobile Industry Case Solution
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