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Value Articulation: A Framework for the Strategic Management of Intellectual Property Case Solution & Answer

This case is about BRANDING

PUBLICATION DATE: August 01, 2013 PRODUCT #: CMR547-HCB-ENG

Value Articulation A Framework for the Strategic Management of Intellectual Property Case Solution

This informative article introduces a framework which helps to assimilate intellectual property management actions with the practices of strategy and advertising. Within advertising concepts including the unique selling proposal, the direction of IP rights is described with the framework.The article presents case studies that investigate the applicability of the framework in a diversity of company sizes and business circumstances.

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