This case is about INNOVATION SUSTAINABILITY TECHNOLOGY
PUBLICATION DATE: April 01, 2002 PRODUCT #: UV1989-PDF-ENG
UTC Fuel Cells: Innovation Inside a Large Firm Case Solution
To be used to improve innovation around fuel cell technology and student comprehension of emergent markets, and the strategy and direction of an entrepreneurial unit inside United Technologies Corp.
Environmental issues are also examined by the case as managing concerns and market opportunities for advanced businesses. Fuel cells are one of the best green alternatives to petrol combustion engines for transport, and fuel cell power plants offer an alternate electricity source to the electrical grid (which is heavily determined by coal burning).