Using Corporate Social Responsibility as Insurance for Financial Performance Case Solution

It provides a framework to simultaneously evaluate the positive and defensive functions of corporate social responsibility (CSR). Traditionally integrates two different approaches to CSR: vision compatible with economic objectives, while other aspects incompatible with them. Bring these two approaches and recognize multiple functions of CSR and discusses how CSR can offer a crucial advantage for managers, providing a way to ensure financial performance to negative events. This latent value insurance is often ignored in traditional assessments of the relationship between CSR and financial performance.
by
John Peloza
Source: California Management Review
22 pages.
Release Date: February 1, 2006. Prod #: CMR331-PDF-ENG
Using corporate social responsibility as insurance for financial performance solution case

Using Corporate Social Responsibility as Insurance for Financial Performance Case Solution
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