If uncertainty is pervasive in today’s economy, the authors argue that one thing is clear: public policy to enhance innovation in general, is not working, and this is largely due to confusion between invention “and .. “innovation” Although the terms are used interchangeably, there are significant differences in definition, the intent and the process they describe these differences and argues that the focus should move to a particular type of innovation: user-centered innovation. Such innovation enables users to do something they could not do before and can also reduce costs for users. They explain how the policy of “cool” innovation for innovation driven by users, ended the creation of inventors whose inventions nobody really wants.
by
Roger Martin,
James Milway
Source: Rotman School of Management
5 pages.
Release Date: September 1, 2012. Prod #: ROT175-PDF-ENG
User-Driven Innovation: End invent in solving the case Dark
Related Case Solutions:
User-Centred Approach to Public Services (A)
User-Centred Approach to Public Services (B)
UGIS: Understanding the Nature of User-Generated Information Systems
PSSM – User Interface Design
UGIS: Understanding the Nature of User-Generated Information Systems
Introduction to Graphical User Interface (GUI) and Debugging in Excel VBA
Technical Note: Putting Discovery-Driven Planning to Work
Patient Room of the Future: User-Oriented Innovation
Increasing Supplier-Driven Innovation
The Benefits of Sustainability-Driven Innovation