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UPS in India (in 2011): A Package Deal? Case Solution & Answer

This Case is about BUSINESS MODELS

PUBLICATION DATE: January 06, 2012 PRODUCT #: MH0013-PDF-ENG

UPS’ international existence extended to more than 200 nations. As part of its own strategy during the downturn, CEO Scott Davis considered that global trade would “bring us out of the downturn.” India signified a money-making chance as among the biggest markets on the planet using a GDP of $1.16 trillion. Not only was the marketplace big, it was growing rapidly – 7.9 percent per annum – despite the downturn. UPS with its international strategy that was renewed was returning to India but faced extreme rivalry. Moreover, the shortage of infrastructure in India made it challenging to streamline government bureaucracy and the supply and distribution chain was certain to complicate increase. Which lessons from those other marketplaces could be leveraged in India?

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