During the next two decades, one of the fiercest battles of the company will be billions of people joining the middle class in emerging markets, a group constitutes 30 percent of the world population by 2020. However, even many multinational companies are already active in emerging markets are not willing to take this new area of â€‹â€‹growth in turnover since, according to the authors, their business models have not been designed to meet the new environment. Describes four stages that business model innovation can help a company to capture this critical emerging market.
Source: Rotman School of Management
Release: May 1, 2013. Prod #: ROT195-PDF-ENG
Unlocking Growth in the East: How to capture the middle class in emerging markets Solution Case Review