Union Corrugating Co. (B) Case Solution
This Case is about ENTREPRENEURSHIP, GENDER
PUBLICATION DATE: November 03, 2003
Lauri Union, the head at Union Corrugating Co. transformed her family’s business into a successful steel and siding manufacturing business. Reviews how Union turned the struggling business around and additionally considers the management construction she put in place so that she could efficiently run the Fayetteville, N.C.-based business from her house in Boston. In 2003, the firm is facing several risks that are competitive, and Union is wondering how best to address these risks, while also seeking a greater equilibrium in her life between family and work.
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