This Case is about EMERGING MARKETS
PUBLICATION DATE: September 18, 2008 PRODUCT #: INS023-PDF-ENGUnilever and Oxfam Understanding the Impacts of Business on Poverty (A) Case Solution
Developing countries were viewed as a vital part of Unilever’s corporate strategy, with emerging and developing markets forecast to account for 90% of the world’s people by 2010. Unilever was conscious that its future increase would depend upon the way it can address problems of the economic and social development in emergent countries, including poverty and had been present in a number of these marketplaces. Oxfam, among the world’s most leading nongovernmental organisations (NGOs), was concentrated in its campaigning and other actions on the alleviation of poverty. So, despite the frequently adversarial relationship between NGOs and corporations, both organisations shared a common interest which formed the foundation for their cooperation. The aim was to analyze the function of business in poverty reduction, especially by examining the operations of Unilever in Indonesia. In addition, it analyzes the function of NGOs, the challenge of tackling poverty in developing the Millennium Development Goals, countries, and the UN Global Compact. The case the problems inherent in understanding the role of MNCs in poverty alleviation in addition to inventing in successful cooperation between NGOs and corporations.