Understanding Buyer ChoiceRejectionExperience Processes for Complex Business-to-Business High-Technology ProductService Bundles: The Example of Nuclear Power Plants Case Solution

In this paper a new global conceptualization of the complex processes that accompany the products beam technology / services on a large scale using the example of nuclear power plants is developed.
by
Roger A. More
Source: Ivey Publishing
9 pages.
Date Posted: February 22, 2010. Prod #: 910A03-PDF-ENG
Understand the processes of Buyer Choice / Rejection / Experience for product tech Business-to-Business / service packs complexes: the example of the box solution nuclear

Understanding Buyer ChoiceRejectionExperience Processes for Complex Business-to-Business High-Technology ProductService Bundles: The Example of Nuclear Power Plants Case Solution
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