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UNDERSTANDING AND LEVERAGING THE COMPETITIVE BATTLE FIELD Case Solution & Answer

This article describes a step by step to identify and evaluate business options competitiveness formula approach: how could structure their activities, both exploit the characteristics of the industry and successfully position vis-a-vis its competitors. The approach is in two stages: 1) Understand the system of industry business sector, ie the chain of activities that are necessary to provide a final offer for a client, and how these activities can be configured to build competitive advantage . 2) Understand the competitive dynamics of the industry sector, ie how other players have created their business systems, to observe the strategies, alternative strategies can be developed, and what are the key factors for success are respective. This note also includes a glossary at the end of the main concepts used in industry and competitor analysis, with their definitions. Some of these concepts belong to the approach proposed in the note. Some do not, but are often referred to in the language of business every day, often without fully understanding the meaning, and explain how they differ from the old. Learning Objectives: This document can be used as a pre-reading as an attachment or a session to introduce managers who practice the basics of strategic thinking, ie, industry and competitive analysis. Typically, a case may be assigned and discussed to illustrate the use of the basic concepts and the overall approach. Participants will be invited to work as a team to prepare and present an analysis of the sector (s) of the activity in which they compete. This note may be used in conjunction with “What is your strategy?” (IMD-32177) to provide a comprehensive education and action on industry and competitive analysis and strategic thinking.
by
Xavier Gilbert
Source: IMD
25 pages.
Date Posted: December 31, 2013. Prod #: IMD626-PDF-ENG
Understanding and harnessing the competitive field solution COMBAT case

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