This Case is about ENTREPRENEURSHIP, INNOVATION, INTERNATIONAL BUSINESS, MARKETING, PRICING
PUBLICATION DATE: April 04, 2016 PRODUCT #: W16187-PDF-ENG
Within several years of its beginning, UFO had created a differentiated platform-based business model that offered advantages to the whole film industry ecosystem of vendors, exhibitors, advertisers, and audiences. The firm had spread quickly across India to movie theatres but was about to face saturation if the increase of new movie theatres wasn’t quicker than the firm’s own increase. So, UFO had two options to raise sales: investigate alternate revenue sources using the exact same business model or keep its present strategy. Additionally, there was always the risk that a fresh company could reproduce the technology and business model at a lower price of UFO. So, UFO needed to formulate a strategy to counter competition, while also applying one of its two alternatives for increase.
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