caseism

Two Hearts In Three-Quarter Time: How To Waltz The Social MediaViral Marketing Dance Case Solution & Answer

The concept of viral marketing has been discussed in the literature for more than 15 years since Jeffrey Rayport first introduced the term in 1996. However, the most widespread use of social media has recently pushed this idea to a whole new level. We offer an overview of the relationship between social media and viral marketing, and illustrate the six steps managers should take to dance media / viral marketing social waltz. We define viral marketing as electronic word-of-mouth, that some kind of marketing message in relation to a company, brand or product is transmitted to an exponential growth so often through the use of social media applications. We consider the three conditions that must be met to create an epidemic of viral marketing (ie, giving the right message to the right messengers in the right environment) and have four different groups of viral marketing campaigns social media (nightmares, cerebrovascular accidents-of-luck, house problems, and triumphs). We conclude with five points of caution that managers must consider when you try to start your own viral marketing campaign.
by
Andreas M. Kaplan,
Michael Haenlein
Source: Business Horizons
11 pages.
May 15 2011: release date. Prod #: BH434-PDF-ENG
Two hearts in three-quarter time: How to waltz Dance Media Marketing Solution Case / viral Social

Share This

LOOK FOR A FREE CASE STUDY SOLUTION

JUST REGISTER NOW AND GET 50% OFF ON EACH CASE STUDY