Two Hearts In Three-Quarter Time: How To Waltz The Social Media/Viral Marketing Dance Case Solution & Answer

This Case is about MARKETING, SOCIAL PLATFORMS

PUBLICATION DATE: May 15, 2011 PRODUCT #: BH434-HCB-ENG

Since this notion has been lately pushed by the more prevalent utilization of the latest social media to an entirely new level. We offer insight into the relationship between viral marketing and social networking, and exemplify the six measures executives should choose to be able to administer the social media/viral marketing waltz. We define viral marketing as electronic word of mouth whereby some kind of advertising message related to merchandise, brand, or a business is transmitted in an exponentially growing manner-often through using the latest social networking programs. We consider the three states that must be met to produce a viral marketing outbreak (i.e., giving the appropriate message to the appropriate messengers in the appropriate surroundings) and present four distinct groups of social media viral advertising efforts (nightmares, strokes-of-fortune, home made problems, and successes). We reason with five stages of caution when attempting to start their very own viral advertising effort that supervisors should heed.

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