Turning Copper into Gold: Bharti Airtel’s Fixed-Line Service in India Case Solution

This Case is about MARKETING

PUBLICATION DATE: November 15, 2007 PRODUCT #: HKU674-HCB-ENG

Fundamental telecommunication services in India, supplied by the authorities as a very natural monopoly service, have over the years found radical changes when it comes to technology and rivalry, service offerings . This case emphasizes the financial and technology, advertising strategies embraced by one of the major private telecom service providers in India. Meanwhile, Bharti succeeded in carving a niche for itself in its fixed line service offering; however, the case brings out the demand for agility of Bharti as it faces the rivalry of the cash- authorities operators that are rich and the powerful development of cellular telephone services and associated technologies. The case may also be used to examine the effects of migrating from a monopoly to a totally competitive basic telecom service in an emergent marketplace and India’s evolving telecom regulations. Market penetration, government Monopoly, Company Strategy, Telecom Services, Fixed Line Services, Telecom regulations

Turning Copper into Gold: Bharti Airtel’s Fixed-Line Service in India Case Solution
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