This Case is aboutÂ CHANGE MANAGEMENT
PUBLICATION DATE: February 29, 2012 PRODUCT #: W12768-HCB-ENGTurning Around an National Icon Yara Branco at Tarbes S.A. Case Solution
Yara Branco has just now joined Tarbes S.A. as their new chief executive officer (CEO). She finds a disaster on the horizon and requires to locate a strategy to speak that change is needed at Tarbes, one of Brazil’s most well known technology companies. She’s to beat several problems including the reality that she’s an outsider and there are lots of insiders who’ll not support the change effort. Branco is thinking about the best way to develop an appropriate communications strategy to kick off her period as CEO.