Turbocharging Growth At Skoda Auto Case Solution & Answer

IMD-3-1549 © 2005
Jan; Kubes, George, Rädler

With Skoda Auto winning numerous distinguished awards in the European automobile market; it ended up being a danger to developed gamers. The vehicles were offered in 85 nations and at the exact same time; Skoda Auto wired a dividend of EUR96 million to its moms and dad business; Volkswagen AG. For Detlef Wittig; who took over as CEO of Skoda Auto in late 2004; the obstacle was to put Skoda Auto on to a growth course. For Wittig; the concern was how to prepare the business for this fast growth. The case puts the readers in the circumstance of Mr. Wittig. After ending up being an effective gamer in Europe; he had to handle the growth overseas while protecting market share in existing markets.

Subjects: Expansion; Accelerating growth; Industry structure; Growth; Internationalization; Innovation; Leadership; Latecomers; Transformation
Settings: Eastern Europe; Global; 25;000 employees; Automotive; 2005

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