This Case is aboutÂ COMPETITIVE STRATEGY
PUBLICATION DATE: May 24, 2012 PRODUCT #: INS935-HCB-ENGTupperware Nordic (A) Challenges to Direct Selling in the Web 2.0 Era Case Solution
The head of Tupperware Nordic confronts low motivation and high employee turnover of the sales advisors. He seeks to learn the best way to utilize social networking in innovative approaches to modernize the picture of Tupperware and to address these challenges. Rather than making substantial investments in IT infrastructure, he focuses on building mental capital inside Tupperware and uses present social networking tools.