Tupperware Nordic (A): Challenges to Direct Selling in the Web 2.0 Era Case Solution & Answer

This Case is about COMPETITIVE STRATEGY

PUBLICATION DATE: May 24, 2012 PRODUCT #: INS935-HCB-ENG

The head of Tupperware Nordic confronts low motivation and high employee turnover of the sales advisors. He seeks to learn the best way to utilize social networking in innovative approaches to modernize the picture of Tupperware and to address these challenges. Rather than making substantial investments in IT infrastructure, he focuses on building mental capital inside Tupperware and uses present social networking tools.

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