TTTech (B): The Path Forward Case Solution & Answer

This Case is about INNOVATION, STRATEGIC PLANNING, TECHNOLOGY

PUBLICATION DATE: September 01, 2010 PRODUCT #: SM185B-PDF-ENG

The executive controling the TTTech in 2010, confronted a challenge that is considerable in plotting a path for the business that would spark sustainable, replicable increase in a targeted portfolio of businesses.The business’s aim to grow to more than US$200 million in yearly sales by 2015 was at risk, but the advanced technology of TTTech held great promise if Kopetz and Poledna could define and carry out a successful strategy. This followup case briefly investigates the activities taken by the TTTech team to address the challenges outlined in SM-185A.

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